Quoten-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several publishers, notably EA, Blizzard Entertainment, THQ, and Activision. Eagerly anticipated games like Need for Speed: Shift will feature the technology that continuously collects 'anonymous' information about users, sends them to the Massive database for analysis, and downloads advertisements to be shown in the game. All that happens insidiously, without the users' explicit consent and out of their control, which raises further concerns about privacy, security and quite frankly, customer abuse. Would you feel concerned about software that collects personal information and sends it so that you get more personalized ads in a game you paid for?"
"The technology has already been implemented, and was present in older titles. For example, Far Cry 2, released in October 2008 by Ubisoft Montreal, had it. You could discover that if you cared to read the manual up to the last pages: 'This game incorporates technology of Massive Incorporated ("Massive") that, when activated, enable the presentation of in-game advertisements and other in-game objects which are uploaded temporarily to your personal computer or game console and changed during online game play. As part of this process, when Massive technology is activated, Massive may have access to your Internet Protocol address. Your Internet Protocol address, and other basic anonymous information, available to Massive are temporarily used by Massive for the general purposes of transmitting and measuring in-game advertising.' However, it seems the technology was not used at the time, for some reason. This time, be assured it will be. How are we supposed to react to something like this? Shouldn't it be called adware? And, gratified by the success of this technology, what would be the next logical step of companies like Massive? Wouldn't they seek new publishers and use it in other software?"
This is fucked up right there....
Source: http://redirectingat.com/?id=629X1198&url=http%3A%2F%2Fgames.slashdot.org%2Fstory%2F09%2F08%2F30%2F1618218%2FPersonalized-In-Game-Advertising-In-Upcoming-Titles (http://redirectingat.com/?id=629X1198&url=http%3A%2F%2Fgames.slashdot.org%2Fstory%2F09%2F08%2F30%2F1618218%2FPersonalized-In-Game-Advertising-In-Upcoming-Titles)
Fucking Microsoft. First their stupid "Windows Live" shit and now they are trying to put adware in our games. People wonder why game piracy is so big it's because of stupid decisions like this.
EDIT: Although if it does bring the cost of purchasing the game down it might not be so bad. The info collection stuff is just ridiculous though. That should be illegal.
Quote from: Paintcheck on 01-09-2009
Fucking Microsoft. First their stupid "Windows Live" shit and now they are trying to put adware in our games. People wonder why game piracy is so big it's because of stupid decisions like this.
EDIT: Although if it does bring the cost of purchasing the game down it might not be so bad. The info collection stuff is just ridiculous though. That should be illegal.
Yeah but i mean, where are they going to show these adverts? I can see it happening in wow on the load screens... but for a single player fps game like bioshock.. ugh... fuck no...
Well the way it worked in FC2 actually wasn't horrible. They were pretty seamlessly integrated into like in game billboards and vending machines and things. Was actually kind of cool to see real product advertisements. But FC2 didn't take data from you, the billboards showed the same adds to everyone.
Oh, cool. Now my games come bundled with free spyware!
I could imagine playing like, FEAR...
Ray cocked his gun, and proceeding very slowly across the hallway.
He abruptly stopped, to the sound of thumping...
He radioed his team members to ease up, and that he would check the corner.
He turned, his gun raised.
A horrible scream occured as his team was ripped apart by what seemed to be a little girl, the blood was on the camera. We couldn't see anything...
Then... We saw her face... She raised her hand, and in it was something and sent chills up our spines...
Or mabye that was just the Orbit airwaves.
$0.99 for 2 packs, now on special!
/unstory
Could you imagine that shit in a game?
OR A PORNO?
I would have no problems with it.
Aslong as it showed me where to get awesome, cheap tac gear, versus Twitter Compatible cell phones, I wouldn't mind.
They should have filters on different games for adverts, like only show game, airsoft and STALKER related adverts. Still, adverts in a single player game are gay, and most time any good game makes purposely stupid products inplace of adverts to mock them.
Kinda like oddworld.
Quote from: Lucidius on 20-09-2009
Aslong as it showed me where to get awesome, cheap tac gear,
Awesome and cheap tac gear does not exist. Either pay for the real deal or put up with it being crap.
I'm don't think I want to start paying money for anti-adware on my xbox. All for playing a video game..
because, BlackHawk never has deals on their gloves and other equipment right? DURP