VIDEO: Online rappers profit from 'merch'Newsnight's Stephen Smith catches up with US rap group Odd Future, who give their music away for free online, but make money by focusing on merchandise.
Source: VIDEO: Online rappers profit from 'merch' (http://www.bbc.co.uk/news/technology-17678604#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa)