Here's a few video's of Obsessive and very much passionate food developers, Chow has a huge range of these video's you should check them out when you have the time. Ive picked out two i found quite interesting.
Obsessives: Soda Pop - CHOW.com (http://www.youtube.com/watch?v=gPbh6Ru7VVM&feature=player_embedded#normal)
OBSESSIVES: Pizza - CHOW (http://www.youtube.com/watch?v=mz91GfoZ-Zs&feature=player_embedded#normal)
I watched the soda one. Very interesting. I'd like to try some of that banana soda. Or the double cola. That sounds like an awesome one.